INSIGHTS
INSIGHTS
ET PRIME
Exclusive insights, long-form analysis, and premium stories for users who want sharper context before they act.
Explore with LUNALearn moreLUNA FOR ET
THE RIGHT ET PATH. ONE SMART CONVERSATION.
A RAG-powered assistant for the ET ecosystem. Ask once, and LUNA helps you discover ET Prime, ET Markets, masterclasses, events, and wealth journeys built around your needs.
RG
ET
AI
24
RAG-POWERED TODAY
LUNA / ET COMPASS
DISCOVER THE ET ECOSYSTEM WITH ONE SMART CONVERSATION.
ET has a massive ecosystem - Prime, Markets, masterclasses, events, wealth journeys, and partner services - but most users discover only a small fraction of it.
LUNA changes that. Today it works as a grounded RAG chatbot. Next, it evolves into a deeper concierge that understands user intent, builds a live profile, and guides each person to the right ET pathway.
The goal is simple: less browsing, less confusion, and faster discovery across everything ET can do for you.
1
3 MIN
SMART PROFILING
2
10%
DISCOVERED TODAY
3
1 CHAT
PERSONALIZED START
4
24/7
LUNA READY
ET ECOSYSTEM
WHERE LUNA CAN GUIDE YOU
HIGH-INTENT STARTING POINTS INSIDE ET
MARKETS
MARKETS
ET MARKETS
A faster way to discover market tools, track opportunities, and understand what matters through guided search.
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WEALTH
WEALTH
ET WEALTH
Personal finance guidance, wealth stories, and investment explainers for users building clearer money journeys.
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LEARNING
LEARNING
ET MASTERCLASS
Executive programmes, cohort-based learning, and expert-led sessions for users who want skill growth with business context.
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EDUCATION
EDUCATION
ET EDUCATION
Education news, industry updates, webinars, and masterclasses for users exploring learning pathways inside ET.
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EVENTS
EVENTS
ET EDGE EVENTS
Events, conferences, and high-signal forums that connect ET audiences with live conversations and industry communities.
Search with LUNALearn moreWHAT LUNA DOES
FROM SEARCH TO GUIDED DISCOVERY
UNDERSTAND THE USER
LUNA starts with intent, goals, and interests - not a blank search box.
RETRIEVE TRUSTED CONTEXT
RAG keeps responses grounded in ET ecosystem knowledge and structured pathways.
MAP THE RIGHT ET FIT
Guide users toward the best ET products, content, and tools for their needs.
SUGGEST THE NEXT STEP
Move from curiosity to clear action with sharper prompts and guided routes.
REDUCE DISCOVERY FRICTION
Make ET easier to navigate without forcing users to dig through everything.
GROW INTO A FULL CONCIERGE
Built as a chatbot today, designed to become a personalized ET concierge next.
HOW LUNA WORKS
ONE FLOW. CLEARER DISCOVERY.
01
ASK NATURALLY
Start with a simple question or tell LUNA what you want to achieve.
02
UNDERSTAND CONTEXT
LUNA reads intent, interests, and the user's likely ET journey.
03
RETRIEVE AND MATCH
Relevant ET pathways, products, and content are pulled into one guided view.
04
MOVE TO ACTION
Users get a clear next step instead of a pile of disconnected results.
WHY ET COMPASS
BETTER DISCOVERY, FASTER DECISIONS
FASTER DISCOVERY
Help users find the right ET starting point in minutes.
BETTER MATCHING
Show more relevant ET products and journeys based on user context.
LOWER FRICTION
Reduce confusion across tools, insights, learning, and services.
CLEARER ACTION
Give users a next move, not just an answer box full of text.
PERSONALIZED PATHWAYS
Make the ET ecosystem feel guided instead of overwhelming.
SEARCH WITH CONTEXT
Ground responses today with RAG, then deepen into concierge workflows later.
START WITH WHAT YOU NEED
GUIDED ET ENTRY POINTS
LUNA for ET
EXPLORE ET PRIME SMARTER
Find premium stories, deeper context, and the right place to begin.
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FIND THE RIGHT MARKETS TOOLS
Use LUNA to route users toward sharper market discovery and analysis.
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DISCOVER LEARNING AND EVENTS
Surface masterclasses, events, and ecosystem pathways from one query.
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ASK WHAT FITS YOU BEST
Let users start with intent and get a more personalized ET journey.
Search with LUNAHOW PEOPLE FEEL ABOUT LUNA!
SHORT, HUMAN, USEFUL
LUNA
It felt like ET finally became easier to navigate.
Less noise. Better discovery.
LUNA
More like a product guide than a chatbot.
I knew where to start in minutes.
LUNA
LUNA gave me a clearer ET pathway fast.
Personal, useful, and grounded.
LUNA
One conversation gave me direction.
That's exactly what ET needed.
ASK LUNA WHAT FITS YOU BEST
Search across ET pathways, discover the right product fit, and begin your guided ET journey.
Ask about ET Prime, markets, tools, learning, wealth, or where you should start...
Search with LUNARAG-powered today. Personalized concierge next.